Wednesday, December 25, 2019

Photography As A Pioneer For The Digital Image - 1562 Words

The Digital Image is relatively new in the large scheme of things, with the advancement of technology also came the evolution of this medium. The first instance of digital imaging came with the invention of the camera. Photography as we know it today is usually considered to have begun in 1839 when Louis-Jacques-Mande Daguerre released the Daguerreotype image. Photography would remain from this point a relatively expensive and crude medium that would slowly progress through the years. In 1877 Eadweard Muybridge created a fast shutter that was capable of capturing motion. This in itself was iconic and Eadweard would later be considered a pioneer for the digital image due to his work on locomotion (famously the galloping horse). Photography†¦show more content†¦Expressive type is essentially a method of design where text is used to create some kind of image. As shown in the references, there is a finished piece of work for this task, the poster uses type to create the characte r Tyrion from the TV show Game of Thrones. The type in the poster is actually a quote from the character and is formed in a way to shape the characters stance from an iconic moment for him. The development of this poster involved using a previously created illustration of the character and mixing it with typography. The original image was placed into the Adobe Illustrator software as it provided a lot of tools for type. The text was then written out and reshaped to form the body of the character. The typeface was selected carefully as it was meant to match the minimalistic style of the previous illustration, therefore the typeface was sans serif. After this part of the development was complete, the image was moved into Photoshop where the colour from the image would be given to the text. A few basic finishing touches were given by adding blocks of colour near certain letters to help bring the shape of the character out. Every typeface we see, be it a street sign or a billboard has likely been carefully planned out to provoke certain thoughts and feelings into the reader. Before looking into the design side of typography it is important to understand the history. Way back in the 1400’s the standard was handwritten type, this was obviously very timeShow MoreRelatedThe History Of The Cameras Essay1073 Words   |  5 Pagesâ€Å"Camera†: chamber or room ï‚ · â€Å"Obscura†: darkened ï‚ · Camera Obscura is also referred to as pinhole image ï‚ · When an image of a scene at the other side of a screen (or for instance a wall) is projected through a small hole in that screen as a reversed and inverted image on a surface opposite to the opening ï‚ · The surroundings of the projected image have to be relatively dark in order for the image to be clear ï‚ · Many historical camera obscura experiments were performed in dark rooms ï‚ · The termRead MoreApril Greiman Essay1112 Words   |  5 Pagesexplore the aesthetics of a computerized world, the art of digital design and visual communication. Around the mid-1970s, Greiman decided to explore a different environment from New York and moved to Los Angeles, California where she started her own design business known as â€Å"Made in Space, Inc.†. Greiman is recognized as a pioneer in computerized design, her style is based on the exploration of words, images and the usage of color in space by combining art withRead MoreJapan Technology1729 Words   |  7 Pagesconsiderations for digital imaging will change its long history with 35mm film production. Will the shift from 35mm to digital imaging affect Kodaks successful journey? To find an answer to this question, we must analyze Kodak from an economic perspective. An economic perspective views many different factors and determines whether it is in Kodaks best interest to pursue digital imaging, will give enough evidence to support a rational decision. 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Long before film photography and today’s digital camera age, Man Ray usedRead MoreEssay about The Acceptance of Digital Art1110 Words   |  5 PagesAcceptance of Digital Art Digital art has a fifty-year history of innovation and experimentation with new technology. The Pioneers of digital art were not artists but people who were exploring new visions through computers and the writing of computer programs. According to the Digital Art Museum, which is a joint venture between London Guildhall University and two independent art galleries, digital art can currently be classified according to three phases Phase I of digital art was from 1956-1986Read MoreContemporary Art Issues: Digital Art in Malaysia1334 Words   |  6 PagesIntroduction Digital art started around 1952 in US when Ben F. Laposky produced Oscillon Number Four. Artist always eager to produce something that beyond limitation of technology and mostly, artist at that time is computer programmer because no graphic software was available at that time. Herbert W. Franke, John Withney Sr. and Ben F. Laposky are one of the pioneers in digital art. Ben Laposky has created first graphic image generated by an analog machine. A mathematician and artist from IowaRead MoreCritical Analysis Of A Rural Road Bridge At The Dundas Subdivision740 Words   |  3 Pagesthen blamed on us not having a good camera, since these poorly exposed photographs seem like a disaster, they lead us to revert back to only taking lowest common denominator images, instead of learning to understand light and how our cameras see that light in order to create more interesting images. The photographic pioneers did not have the luxury of multi segment metering, auto exposure, auto focus, burst mode, instant feedback on a swivelling LCD or â€Å"live view†, and yet they made compelling photographsRead MoreThe Creative Medium Art Form Of Photography1704 Words   |  7 Pages* With this in mind, I reside in the picturesque scenic province of Southern Ontario, Canada. Thus, I have been passionately fascinated in the creative medium art form of photography, along with it as an approach to self-expression. * To point out, ever since my early childhood recollections. By truly obtaining my photographic inspiration enthusiasm from my late uncle of both acquiring the knowledge of photo shootings traditional analog Darkroom procedures. * In addition, my affirming late

Tuesday, December 17, 2019

Book Report On The Book I Crazy - 892 Words

If you d like to connect with an entire community of writers, see the photo accompanying this column, and, possibly, win a paperback book, you ll want to read this column on my blog. I have a neighbour who often drove her three kids to school. I’m too polite to have told her off for this, but they lived a 10-minute walk from both grade school and high school. What was she thinking? This kind of attitude — as well as the one that sees city officials failing to put sidewalks on all of their streets — makes me crazy. Walking is one of the best things we can do. This advice is particularly true for writers. Why? Because in order to write, we need to think, first. And thinking at our desks — instead of out in fresh air, while we’re moving our bodies — is almost always a spectacularly bad idea. When we sit, our brains become leaden. But when we walk, our hearts pump faster and our brains and other organs get more blood and oxygen. Scientists have shown this helps our memories work better and improves our attention. The gentle exercise of walking also leads to new connections between brain cells, holding at bay the usual decline of brain tissue that comes with age. Even as my hair turns grey, I’m glad to know that I don’t have to listen to contemporary music to keep my brain younger. Furthermore, walking also has a positive impact on creativity. In 2014, researchers from Stanford published a set of studies designed to measure the way walking changes creativity. When didShow MoreRelatedIs Salingers The Catcher in the Rye a Trigger for Murder?767 Words   |  3 Pagespublished, in 1951 by Jerome David Salinger. Many schools have since banned the book due to the inappropriate language, and the volger behavior that is pushed throughout the book. 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Being more in the middle of the right and left wing I can see how the media inputs its views that are not objective or twists stories to make itRead MoreThe Year of Magical Thinking by Joan Didion Essay856 Words   |  4 PagesReading this book has been interesting and heartbr eaking experience. A Year of Magical Thinking, a journey through the grieving process. While dealing with the death of her husband, she is confronted with the sickness of her only child. This book touches me, and it makes me think of what would happen if my loved one died. This paper is a reflection of my thoughts and feelings about this woman’s journey that has been explored by book and video. I will also explore the author’s adjustment processRead MoreThe Rise And Fall Of The Third Reich916 Words   |  4 Pagesbecome a painter or an artist. His father’s life never interested him. 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Monday, December 9, 2019

Cerelac Essay Example For Students

Cerelac Essay SYNOPSIS This is a semester project (Research Report) regarding a baby food product named Cerelac of Nestle. It starts with an introduction about Nestle followed by the history of Nestle. It gives a briefing about all the brands of Nestle. This report also includes the marketing mix of the product. All the 4P’s of marketing mix for the product has been discussed and explained to reveal the significance of its product, pricing, placing and promotional activities. BCG matrix has also been included in this report to know about the current standing of brand in local culture. Segmentation and target marketing will help to understand the criteria of Nestle marketing for the specific product. In the end, there are some recommendations for the company to enhance their profitably according to our research. After that, report has been concluded. INTRODUCTION Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international RD network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: †¢Africa †¢America †¢Asia †¢Europe Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers. Meaning Of Nestle Henri Nestle endowed his company with the symbol derived from his name. His family coat of arms, the n est with a mother bird protecting her young, became the Companys logo and a symbol of the Companys care and attitude to life-long nutrition. The Nestle nest represents the nourishment, security and sense of family that are so essential to life. BRIEF HISTORY OF NESTLE 1866 -1905 In the 1860s Henri Nestle, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mothers milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestles new formula saved the childs life, and soon, Farine Lactee Henri Nestle was being sold in much of Europe. 905 1918 In 1905 Nestle merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestles production had more than doubled. 1918 1938 After the war Government contracts dried up and consumers switched back to fresh milk. However, Nestles management responde d quickly, streamlining operations and reducing debt. The 1920s saw Nestles first expansion into new products, with chocolate the Companys second most important activity 1938 1944 Nestle felt the effects of World War II immediately. Profits dropped from $20 million in 1938 to $6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the Companys newest product, Nescafe, which was a staple drink of the US military. Nestles production and sales rose in the wartime economy. 1944 1975 The end of World War II was the beginning of a dynamic phase for Nestle. Growth accelerated and companies were acquired. In 1947 came the merger with Magi seasonings and soups. Crosse Blackwell followed in 1950, as did Findus (1963), Libbys (1971) and Stouffers (1973). Diversification came with a shareholding in LOreal in 1974. 1975 1981 Nestles growth in the developing world partially offset a slowdown in the Companys traditional markets. Nestle made its second venture outside the food industry by acquiring Alcon Laboratories Inc. 1981 1996 Nestle divested a number of businesses1980 / 1984. In 1984, Nestles improved bottom line allowed the Company to launch a new round of acquisitions, the most important being American food giant Carnation. 1996 + The first half of the 1990s proved to be favorable for Nestle: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Pet foods (1998) and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in July, Nestle merged its U. S. ice cream business into Dreyers, and in August, a USD 2. 6bn acquisition was announced of Chef America, Inc. Mission Statement â€Å"Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers needs and creating solutions, Nestle contributes to your well-being and enhances your quality of life. † MARKETING MIX (Cerelac) PRODUCT â€Å"Product stands for goods and services that the company offers to target market. † Cerelac is a brand of cereal made by Nestle. It is marketed as a snack for the whole family but is popular for infants. Sizes CERELAC is available in three sizes: 350g 175g box packaging and a 25g sachet packaging for your convenience. Shape and color The shape and the color of the Cerelac are quite attractive for the customers. Labeling and packaging The labeling, packaging includes the Nestle brand and logo. The packaging includes an expiry date and time along with a manufacture date. Second part of labeling includes the quantity of product in grams along with ingredients and contents. Competitive advantage NESTLE Cerelac is the only popular and quality baby food in Pakistan, Its unique Stay Fresh seal and a long lasting shelf life gives the brand a formidable competitive advantage. Not only it is easy to make but also it is completely made considering the digest system and requirement for infants on different stages of age. The factors that make Cerelac successful is quality and superior nutritional value PRICE â€Å"The amount of money charged for a product or service, or sums of the values that consumers exchange for the benefits of having or using the product or services. † Price of product Nestle Cerelac sets prices of their products according to the market demand as low as possible because Nestle is the trend setter in the market. Profit margin The profit margin is usually high because of the high quality of the product. Stability of the price Its prices generally trend to fluctuate according to the changes in required ingredients. Scale of prices The price of Cerelac is fixed on a reasonable scale so that majority of public can afford. Effect of competitors on prices Nestle Cerelac has no effect on prices by their competitors because they set their own. Price discounts On special occasions and festivals, Nestle Cerelac keeps giving different kind of price discounts. Price refund policy Nestle Cerelac never returns the paid money back. If the claim is valid then they can replace the product. PLACE â€Å"Placing stands for companys activities that make the product available to the target consumer. † Outlets of product located Nestle Cerelac is available / distributed all over in Pakistan regardless of big and small cities. Direct sales Nestle Cerelac is not sold directly to the customers because of the extensive consumer groups. It is the reason they sale the product through distributors for easiness of company. Warehousing facilitation Nestle Cerelac has its own warehouses for the storage of products as well as it has also hired some warehouses. Transportation modes Usually Nestle’s mode of transportation is road which is also used for Cerelac. PROMOTION â€Å"Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor. † Channels adopted for promotion The First Battle of Manassas EssayMothers are very conscious about their children’s health and they prefer to use products that help them maintain good health. Income level This is also an important variable on which segmentation can be carried out. People belonging to the lower income groups cannot afford to buy readymade baby foods so Nestle will target that segment whose income puts them in the upper middle and higher income groups. Social stratification Buyers are divided into different groups based on social class and life style. Many consumers live a simple life style and belong to lower class; they don’t spend on buying artificial food for their children and people belong to middle class or upper class can definitely opt for this. Psychographic segmentation â€Å"Psychographic segmentation is a sense of using psychology and demography to better understand consumers. † Class consciousness Nestle Cerelac has also segmented the specific class of mothers who doesn’t want to give breastfeed to their children so Cerelac is the most preferable and best nourishing food for infants as proxy of chest food. Level of education Nestle Cerelac makes promotional strategies keeping in view the customer’s level of education. If the percentage of education is high in a country then through advertisements people can be made well aware of their product and can convey their message easily. Promotion and education has a direct relationship. Behavioral segmentation â€Å"In behavioral segmentation, marketers divide buyers into groups on the basis of their knowledge of attitude towards, use of, or response to a product. † Benefits Buyers are classified according to the benefits they seek. Nestle Cerelac has launched different flavors and types of cereals according to the benefits are required by children of different stages of early age. TARGET MARKET â€Å"Target market is a particular market segment at which a marketing campaign is focused. † Nestle Cerelac’s primary target market is infant of 0-5 age and the secondary target market is the mothers. The only first P(product) of the marketing mix is designed by keeping in mind the requirement of infants on the other hand rest of the three P’s (Price ,place and promotion) and to some extent the PRODUCT too are designed by focusing on the mothers’ preferences. Target market’s profile Geographic DispersionUrban Suburban Family life CycleFull nest – I Single parents Social StratificationUpper – upper class Lower – upper class Upper – middle class Age SegmentsInfants (0 – 5) Mothers (18 – 45) IncomeAverage Above Average (50K to 100K Per month) BRANDING â€Å"Brand is the single idea of consumer’s mind. † Or â€Å"Set of promises is called brand. † Or â€Å"A brand is name, term, sign, symbol or design, or combination of them, intended to identify the goods or services of one seller to differentiate them from those of competition. Brand building strategy Brand development strategy of Cerelac has been far reaching and has managed to remain in the limelight ever since it became a favorite with their nutritious ingredients for infants. The brand development strategy of Cerelac comprised redesigning of its brand development policies and techniques to keep up with the changing m indset and requirements of its consumers. Brand image â€Å"Impression in the consumers minds of a brands total personality (real and imaginary qualities and shortcomings). † Almost all of the mothers must know the name of Nestle Cerelac, since it is a leading name in infant’s food that’s why Cerelac has created a strong brand image. Millions of mothers around the world consider Nestle Cerelac as the best food for their children. Brand image is the significant factor affecting Cerelac’s sale. Cerelac brand name is very well known all over the world Brand personality â€Å"Brand personality is the way a brand speaks and behaves means assigning human personality traits to a brand so as to achieve differentiation. Cerelac’s brand personality reflects the positioning of its brand. When researching the positioning of a product, consumers are often asked how they would describe that product if it were a person. This can ensure that consumers have a clear view of the brand values that make up the brand personality, just like the values and beliefs that make up a person. Many people see Cerelac as a mother because it takes care of chi ldren and understand their requirement same as mother it is also shown by the new slogan of Cerelac is: BEROONI TAHAFFUZ DEN AAP OR ANDROONI TAHAFFUZ CERELAC Brand differentiation strategies Nestle Cerelac is known as an only infant’s food in Pakistan; the Company has differentiated its brand in number of way as Performance quality â€Å"Performance quality is the level at which the product’s primary characteristics operate. † The company has put great effort to maintain the quality level of the brand which is the main factor of Nestle’s success. Conformance quality â€Å"Conformance quality is the degree which gives the assurance of quality of the brand. † Nestle Pakistan has been declared an ISO 22000 company in recognition of its continuing excellence in quality and food safety, ISO certification gives high level of conformance to the quality of all Nestle’s brands including Cerelac. Features â€Å"Features show the different characteristics which supplement their basic function. † Nestle Cerelac doesn’t only focus on providing the basic nourishing food for the infants but the main factor of its popularity is that that it keeps adding different features in their product according to the changes and requirement which supplement the product LABELING PACKAGING â€Å"Packaging consists of all activities of designing and producing the container for a product. † â€Å"Labeling is a display of information about a product on its container, packaging or on the product itself. † Container Nestle sachets are made of aluminum foil packing and boxes are packaged by tin packs to give the product a long lasting shelf life. Brand and logo The labeling, packaging includes the Nestle brand name and logo which is enough to attract the customer. Brand Character A blue colored teddy bear as a brand character is also tagged on the container of Nestle Cerelac. Dates The packaging includes an expiry date and time along with a manufacture date. Quantity Second part of labeling includes the quantity of product in grams. Ingredients Ingredients are also placed on the packaging for the convenience of consumer to trust the product. RECOMMENDATIONS †¢Keep maintaining the quality as a competitive edge. †¢Increase advertising show your competitive edge. †¢Increase loyalty of customer with brand through attractive packages and extra features. †¢Try to target lower class too. †¢Increase its distribution network. †¢Give keen interest to CRM †¢Increase incentives promotional activities Training courses / workshops for team †¢Conduct training sessions of salesmen at least once a month at regional level. CONCLUSION According to data analysis people do not believe that competitors of Nestle are shrinking its share because: †¢Nestle Cerelac has strong brand image on the basis of quality. †¢Nestle Cerelac always segments the exact customers. †¢Care pharmacy doesn’t not believe that till now any of †¢Competitors of Nestle Cerelac are successful to compete on the basis of quality †¢Nestle Cerelac has positioned among people as health provider brand for infants.

Sunday, December 1, 2019

Report on the prophet and the dandy

â€Å"The Prophet and the Dandy† observes two theories. The theories concern philosophy as a way of life. This means that philosophy is practiced in real life by the believer of the philosophy. Several philosophers viewed philosophy from different perspectives. In the analysis of the prophet and the dandy, two philosophers are considered. Nietzsche and Foucault are considered as philosophers who viewed philosophy as a way of life rather than pure theory. Several differences are observed in the lives and perspectives of the philosophers.Advertising We will write a custom essay sample on Report on the prophet and the dandy specifically for you for only $16.05 $11/page Learn More Nietzsche lived in the nineteenth century while Foucault lived in the twentieth century. The philosophy of the prophet, which is much associated with Nietzsche advocates for a life where one is conscious of afterlife. This means that one lives with a consideration of what mi ght happen in afterlife. This philosophy dictates that there is a life after every period of life, such that life is a recurring cycle possibly with some difference in every cycle. In addition, the prophet’s philosophy observes that the present life could have a profound effect in the afterlife. In this essence life has a certain norms and logic that should be observed for one to get the most out of life. Thus Nietzsche considered himself a prophet, and his philosophy a prophecy that is bound to happen sometime later in a person’s life. Nietzsche said that there is no single God but there are many gods. He further explained that every living person has the nature of eternal recurrence in himself or herself. In this regard, one must have some conscience of eternal existence while going about life. However, Nietzsche does not advocate for conformity to the existing social structure. The societal norms and the social structure represent tyranny according to him. For examp le, he faulted the divinity in which most religions are based on. Such divinity as proposed by Christianity suppresses freedom beyond reasonable level. Thus, although there is need to observe some philosophical guidance while living, it is not productive to observe norms such as those laid down by religion and the society. In addition, the divinity that is insinuated by Nietzsche’s philosophy is far much more than the concept of spiritualism of good and evil. On the other hand, Foucault observed philosophy as a way of life in a more liberal manner. He did not believe in afterlife or existence of supernatural power. In this essence, he advocated for a life where one is aware that there is no other life other than the present. In that case all actions in life are not bound by any rules or norms. For Foucault there is no particular war of going about life. One should optimize the freedom that there is to the extreme scale.Advertising Looking for essay on philosophy? Let's s ee if we can help you! Get your first paper with 15% OFF Learn More The philosophy put forward by Foucault disputed the presence of any morals at all. According to his philosophy, morals are a false creation and an impediment to realising a better way of living. This makes the philosopher earn the name â€Å"dandy.† The article observes that sages of ancient times such as Neogenes practised their freedom to the extreme. They did not observe any morals that seemed to impede on their freedom. Similarly, to Foucault, there are no morals because the essence of the correct practices is relative and depends on each individual. Good and evil do not exist according to Foucault and everything depends on the immediate environment. This essay on Report on the prophet and the dandy was written and submitted by user Amanda Mcgee to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.